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Thanksgiving Day online sales hit record $5.1 billion, up 21.5% from last year, Adobe says
PUBLISHED FRI, NOV 27 202010:13 AM EST
Melissa Repko
@MELISSA_REPKO
A shop window with discount signs posted is seen in New York on Thanksgiving ahead of Black Friday on November 26, 2020.
A shop window with discount signs posted is seen in New York on Thanksgiving ahead of Black Friday on November 26, 2020.
Kena Betancur | AFP | Getty Images
Some shoppers may be avoiding stores during the coronavirus pandemic, but they’re still putting many items in the virtual shopping carts.

Thanksgiving Day spending rose by nearly 22% year over year to $5.1 billion, hitting a new record, according to Adobe Analytics data. The company analyzes traffic on retail websites and transactions from 80 of the top 100 U.S. online retailers.


Online sales hit $4.2 billion on Thanksgiving Day in 2019.

Like just about every aspect of 2020, the coronavirus pandemic has shaken up the dynamics for holiday shopping. Retailers, including Walmart and Target, kicked off sales in mid-October to coincide with Amazon Prime Day. They’ve stretched out one-day sales events, giving shoppers less of a reason to rush to the store this Black Friday.

One of the country’s top retail trade groups said the global health crisis won’t dampen enthusiasm for shopping. The National Retail Federation estimated holiday sales will rise between 3.6% and 5.2% year over year, amounting to between $755.3 billion and $766.7 billion. Last year, they rose 4% to $729.1 billion, NRF said. On average, holiday sales have increased 3.5% for the past five years.

The trade group, however, said it expects more of those dollars will be spent online, rather than in stores. It projected a 20% to 30% jump in online and other non-store sales compared to last year

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Copper November 27,11:59
Bid/Ask 3.3737 - 3.3744
Change +0.0326 +0.98%
Low/High 3.3278 - 3.3796
Charts

Nickel November 27,11:59
Bid/Ask 7.3970 - 7.3993
Change +0.1067 +1.46%
Low/High 7.2774 - 7.4023
Charts

Aluminum November 27,11:55
Bid/Ask 0.8997 - 0.9002
Change +0.0104 +1.16%
Low/High 0.8876 - 0.9015
Charts

Zinc November 27,11:59
Bid/Ask 1.2592 - 1.2599
Change +0.0112 +0.90%
Low/High 1.2414 - 1.2638
Charts

Lead November 27,11:54
Bid/Ask 0.9460 - 0.9462
Change +0.0256 +2.78%
Low/High 0.9181 - 0.9471
Charts

Uranium Nov 23, 2020
Ux U308 price: 29.50
Change from
previous week