por admin » Lun Ene 31, 2011 9:10 pm
Las ganancias de Baidu son mas del doble a expensas de Googgle.
Baidu's Profit More Than Doubles After Search Engine Makes Gains on Google
By Mark Lee - Jan 31, 2011 5:07 PM ET
Baidu Inc., owner of China’s most popular search engine, said fourth-quarter profit more than doubled as the company outpaced Google Inc. in boosting advertising sales in the world’s biggest Internet market. Photographer: Nelson Ching/Bloomberg
Baidu Inc., owner of China’s most popular search engine, said fourth-quarter profit more than doubled as the company outpaced Google Inc. in boosting advertising sales in the world’s biggest Internet market.
Net income climbed to 1.16 billion yuan ($176 million), compared with 427.9 million yuan a year earlier, Baidu said today in a statement. That exceeded the 1.03 billion yuan average of eight analysts’ estimates compiled by Bloomberg. Sales increased 94 percent to 2.45 billion yuan. The shares surged as much as 9.1 percent in late trading.
Baidu is stepping up its expansion into new businesses, including online video and e-commerce, as the threat from Google fades. The U.S. company moved its Chinese search service offshore last year to avoid Web censorship rules, prompting some customers and partners to defect to Beijing-based Baidu.
“The migration to Baidu from Google will continue this year, albeit at a reduced pace,” Jake Li, who rates Baidu shares “accumulate” at Guotai Junan Securities, said before the earnings. Baidu is bolstering its services, such as video, social networking and wireless search, Li said.
Baidu shares rose as much as $9.87 to $118.50 in extended trading following the announcement. Earlier, the stock climbed 2 percent to $108.63 on the Nasdaq Stock Market. It has gained 13 percent this year, after more than doubling in 2010.
Tencent, Alibaba
Tencent Holdings Ltd., China’s biggest Internet company by market value, has gained 20 percent in Hong Kong trading this year, while Alibaba.com Ltd., the leading local e-commerce company, has increased 10 percent.
Baidu’s revenue will range from 2.38 billion yuan to 2.45 billion yuan in the first quarter, the company said. That compares with the 2.3 billion yuan average of six analysts’ estimates compiled by Bloomberg.
Baidu accounted for 75.5 percent of China’s search-engine market by revenue in the fourth quarter, rising from 73 percent in the previous three months, according to research company Analysys International. Google’s share dropped to 19.6 percent from 21.6 percent, the research firm said.
Google’s search-engine business in China is “solid,” Daniel Alegre, the company’s head of sales in Asia, said in December, without disclosing details. Google’s combined revenue in China from display ads, online search and Chinese companies marketing on Google’s global sites increased last year, Alegre said at the time.