por admin » Jue Oct 06, 2011 9:23 pm
Esto es bello:
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Jobs y Jobs
Desde Edison hasta Jobs, nosotros sabemos como repetir la historia exitosa de US
Mientras la competencia de Steve Jobs pensaba en una mayor participacion de mercado, Jobs pensaba en un nuevo mercado al introducir exitosamente el iPad.
Steve lanzo el iPad hace 18 meses, y hasta ayer la tienda Best Buy vende 20 diferentes marcas de tablets, ninguna de ellas es fabricada en US, pero el marketing, publicidad y distribucion es hecho en US gracias a los 18 meses de innovacion de Jobs.
El unico que podriamos comparar con Steve Jobs fue Thomas Edison. Edison fue compulsivo utilitario, inventor que no solo invento el phonograph, la camara de filmar peliculas y la bombilla de luz pero tambien con ella una explosion de industrias. La cantidad de trabajos creados por esa creatividad es impresionante.
Lo mas importante es que nadie se imagino o anticipo lo que venia despues.
No podemos dejar de notar la diferencia entre el plan de Obama para crear empleos y el modelo de Steve Jobs de crear empleos. Podriamos pedirle a Washington que pensara de manera diferente?
Si Steve Jobs pensaba como muchos que US ya no puede competir, no lo sabemos. Mr. Jobs parece haber estado muy ocupado pensando en su proximo invento para AAPL.
Un Steve Jobs no nace todos los dias. Pero en una nacion de mas de 300 millones de personas, todos con la misma tradicion y particularidades de innovacion de los Americanos como Steve Jobs, es posible que US todavia pueda hacer el mejor uso de su mejor gente.
En todos los videos y fotos de Steve Jobs, incluyendo los de sus dias finales, aun cuando el sabia que iba a morir, habia algo en comun: la sonrisa del optimismo Americano.
Steve Jobs creo uno de los mas gloriosos capitulos de la historia de crecimiento y creatividad de la historia de la economia de US. Lo que todos debemos saber ahora, es que desde Edison hasta Jobs, eso se puede repetir.
Jobs and Jobs
From Edison to Jobs, we know how to repeat the U.S. success story
Let it also be noted this week that the founder of Apple and prime force behind so many beloved products died when most of the United States was in a national funk. With Steve Jobs being justly celebrated as a quintessential American success story, perhaps this is an apt moment to place his success in the context of a U.S. downturn that is both economic and emotional.
Above all, Steve Jobs was an innovator. Most of business consists of selling as many units as possible of whatever it is they sell. And most of the time what they sell is what some long-ago innovator created, say, the graham cracker (Rev. Sylvester Graham, 1829, New Jersey).
Mr. Jobs did very well at selling what he made. It's now clear, though, that with the time many of his peers spent thinking about market share, Mr. Jobs spent thinking about entirely new markets. Such as the one he created for tablets by introducing his last big product, the iPad.
The iPad was released in April 2010, all of 18 months ago. As of yesterday, Best Buy's website was offering tablets by 20 different makers. Not all these tablets are American-made, but no doubt a scatter chart of the U.S. jobs in marketing, distribution, advertising and so on thrown off by Mr. Jobs' 18-month-old innovation would be impressive.
The iPod music player alone (released November 2001) spawned a galaxy of companies dedicated to finding innovative products attachable to the iPod mothership. Smart kids who spent endless hours 20 years earlier soldering stuff and typing in primitive Basic programs on Commodore 64s grew up to take jobs or even innovate new products themselves on the edge of Apple's galaxy.
Of all the American innovators to whom Steve Jobs has been likened, we think the closest match is Thomas Edison. Edison was a compulsively utilitarian inventor who not only brought forth the phonograph, motion picture camera and light bulb but along with them an explosion of industries. The array of jobs brought forth by these creative bursts is too numerous to imagine.
Most important: No one saw them coming.
At the risk of dragging unbeloved Washington into thoughts on the legacy of Steve Jobs, let it also be noted that President Obama spent the better part of his hour-long news conference yesterday moaning about Washington's "failure" to bring his job-creation bill to life. The bill's details aside, it is hard not to notice the differing results of the Washington model of creating jobs and the Jobs model of creating jobs. Perhaps Washington should think different.
If Steve Jobs anywhere expressed the notion, increasingly popular among American elites, that the U.S. is unable any longer "to compete," we are unaware of it. Mr. Jobs appeared to be too busy thinking about the next big thing for Apple—some of them successes, others flops, all of it in forward motion.
A Steve Jobs doesn't come along every day. But in a nation of more than 300 million people, all privy to the same American traits and traditions of innovation that animated a Californian named Steve Jobs, it should be possible for the U.S. to still make the best use of its best people, and to thrive.
There are whole photo albums out there now of Steve Jobs doing his famous product launches—delicately holding an iPad in his fingers or his face framed by a MacBook Air. There is a common element in all these pictures, even those at the end when Mr. Jobs began to understand he was dying. It is the smiling face of an American optimist.
If I build it, Steve Jobs believed, they will come. They did, and they brought with them one of the more glorious chapters of growth and creativity in the history of the U.S. economy. What we should know by now, from Edison to Jobs, is that it is repeatable.