Apple celebra a Steve Jobs en su memorial
Ejecutivos, advisers y empleados prometieron mantener el legado de Steve Jobs el Miercoles en la celebracion de la vida del co fundador despues de dos semanas de su muerte.
Decenas de miles de empleados asistieron al memorial privado de Steve Jobs en Cupertino, Calif. y tambien coordinaron la celebracion con las tiendas a nivel mundial.
Todas las tiendas se cerraron por una hora cubriendo con una cortina blanca las ventanas para participar del memorial en honor de Steve Jobs.
TECHNOLOGYOCTOBER 20, 2011, 9:25 A.M. ET
Apple Celebrates Steve Jobs at Memorial
By JESSICA E. VASCELLARO And IAN SHERR
Apple Inc. executives and advisers rallied employees to maintain Steve Jobs's legacy on Wednesday, as the celebrations of the Apple co-founder's life continued two weeks after his death.
Tens of thousands of employees tuned into a private memorial for Mr. Jobs on Apple's Cupertino, Calif., campus that was also streamed to offices and Apple retail store locations world-wide.
Apple Chief Executive Tim Cook, who took over as CEO as Mr. Jobs's health worsened in August, got choked up as he discussed his friendship with Mr. Jobs and his desire for excellence, according to two employees who tuned in. Two Apple board members—former Vice President Al Gore and Bill Campbell, Mr. Jobs's longtime friend who is chairman of Intuit Inc.— also spoke, according to the people who attended.
Mr. Campbell shared a story about "Siri," the company's "intelligent" personal assistant that Apple recently shipped with its new iPhone 4S. Mr. Campbell said when the company began development of Siri, Mr. Jobs demanded he try the product, while another executive said the voice-recognition wasn't ready yet.
Mr. Jobs then asked Siri whether it was a man or a woman, according to Mr. Campbell, who said Siri responded that it hadn't been assigned a gender yet.
In other remarks, Jonathan Ive, Apple's senior vice president for industrial design, discussed some of Mr. Jobs's quirks, including his high standards for hotels and penchant for making them switch to nicer ones on road trips, according to one attendee. Mr. Ive, who described Mr. Jobs as his best friend, said that his boss had a habit of calling some potential product designs "dopey," according to one attendee. But when Mr. Jobs saw the iPhone, he was initially silent and then gave it the nod, Mr. Ive said.
Mr. Jobs died on Oct. 5 after a battle with pancreatic cancer.
Apple co-founder Steve Jobs died on Wednesday at age 56. Wall Street Journal managing editor Alan Murray and editors discuss Jobs's legacy, early reactions to his death and how his showmanship changed the retail and tech landscape.
.Wednesday's nearly hour-and-a-half long event also featured musical performances by Norah Jones and Coldplay, the attendees said. Both have performed at Apple product launches and join a bevy of artists who have participated in remembering Mr. Jobs.
Apple plans to close some of its retail stores for at least an hour Wednesday, a gesture that coincides with the company's planned celebration of co-founder Steve Jobs's life at its headquarters. Lauren Goode has details on The News Hub.
.Apple also played a version of its well-known "Think Different" commercial that was narrated by Mr. Jobs as a guide for the actor who eventually read the now iconic ad. Mr. Jobs at the time didn't want his voice used because he wanted the focus to be on Apple, not him, Mr. Cook said at Wednesday's event.
The gathering was the largest in a handful of services for Mr. Jobs, whose death has been mourned throughout Silicon Valley and by customers who have flooded Apple stores with flowers and post-it notes. As of September 2010, Apple said it had 46,600 full-time employees.
Apple also streamed Wednesday's memorial to employees in its retail stores, who watched via big monitors above Apple's customer service "Genius Bar." The stores were closed during the memorial, with white curtains concealing their glass exteriors for the duration of the service.
Customers tolerated the interruption. Sascha Meuer, a Lufthansa flight attendant from Germany, swung by an Apple store in San Francisco to get his iPad fixed during the closure. "It is a good thing" that they are closing the stores, said Mr. Meuer. "Steve Jobs was a genius. He invented so much."
On Wednesday, Apple also updated the Apple.com/stevejobs memorial page to feature a stream of remembrances emailed in from around the globe.
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