Superando todas las expectativas
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Las ventas por internet batieron todos los records anteriores, lograron ventas de nada menos que $1.25 billones. Este es el mayor trafico en internet de la historia Americana y representa un aumento del 22% con respeto al anio pasado cuando fueron $1.03 billones.
Para algunos retailers ya no es solo cyber Monday es cyber week (semana), Wal-Mart, Amazon.com y Best Buy han extendido sus ventas durante toda la semana y han bautizado a la oferta Cyber Week.
La fecha esta creciendo en importancia.
TECHNOLOGYNOVEMBER 29, 2011, 6:02 P.M. ET.Cyber Monday Sales Hit $1.25 Billion
By KAREN TALLEY
Online sales on Cyber Monday rose to a record $1.25 billion as consumers continued to make the Web an integral part of their holiday shopping.
The $1.25 billion is the heaviest online commerce day ever, according to research firm comScore Inc., and represents a 22% rise from last year's Cyber Monday. Cyber Monday last year saw then-record online purchases totalling $1.03 billion.
Megan Roney shops online at Europa Coffeehouse in Denver on Monday.
.Meanwhile, for some retailers it is no longer just Cyber Monday—it is Cyber Week. Wal-Mart Stores Inc., Amazon.com Inc. and Best Buy Co. (BBY) are offering extended cyber sales, with Amazon advertising on its site "Cyber Monday Week," and Wal-Mart and Best Buy calling it "Cyber Week."
Online shopping volume was heavy throughout the holiday weekend, with $1.03 billion racked up cumulatively over Saturday and Sunday. Black Friday saw $816 million of online purchases and Thanksgiving, $479 million.
But Cyber Monday is a force of its own. The day "is increasing in importance, with virtually all retailers getting involved and more consumers knowing it for big discounts," said Andrew Lipsman, an analyst with comScore. "And we are seeing some strength in retail spending as savings rates have gone up, giving consumers more confidence about spending during their holiday season."
Early estimates showed that Cyber Monday sales jumped 18% from a year earlier. Many stores saw gains of more than 30% and purchases made via mobile devices climbed. Tricia Duryee has details on today's Digits.
."Retailers once again brought out discounts and special offers, but it also felt like there was pent-up demand after Black Friday weekend," said John Squire, chief strategy officer at Smarter Commerce, a data arm of International Business Machines Corp.
Of this year's Cyber Monday sales performance, mobile users made up 6.6% of all buying, up from 2.3% last year, Smarter Commerce said. "There is a convenience factor, whether it be iPhone, iPad or Android," Mr. Squire said. "And retailers have really invested in their sites to give mobile users a more compelling experience."
Overall, the average online order value was $198.26, up 2.6% from $193.24 last year.
Sales for the four days beginning with Thanksgiving grew 16.4%, according to the National Retail Federation, which surveyed 3,826 people. The retail trade group estimated that consumers spent an average of $398.62 on Black Friday weekend, up 9.1% from last year. Of that, $150.53, or 38%, came from online sales.
Now that Cyber Monday has passed, retailers can expect the usual lull until much closer to Christmas, analysts said.
"Consumers [will] delay purchases and wait for promotional activity to increase," said Jennifer Davis, retail analyst at Lazard Capital Markets.
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