Los turistaa Alemanes y Europeos tambien le dicen no a Europa.
EUROPE NEWSMay 25, 2012, 7:14 p.m. ET
Tourists Also Tell Greece 'No'
Where to Escape? Drop in Summer Bookings Is Last Thing Ailing Economy Needs
By ALKMAN GRANITSAS and LAURA STEVENS
ATHENS—Greece's tourism season was supposed to be a ray of sunshine amid the country's political crisis and depressed economy.
Instead, the outlook is cloudy: Greek-vacation bookings from Germany and the rest of Europe are down sharply, as would-be tourists take fright at the prospect of strikes and street protests.
The political uncertainty dogging Greece ahead of its June 17 elections and fears the country could crash out of the euro zone has weighed on reservations in the past few weeks. Bookings in May for summer vacations are down by about one-third compared with May 2011, amid intense pan-European media coverage of Greece since its May 6 elections, which left the country without a stable government.
"We are definitely seeing an across-the-board decline in prebookings," says Andreas Andreadis, president of the Association of Greek Tourism Enterprises, known as SETE. Early reservations for this summer's tourist season are down by around 15% from a year ago. Last year's record total of 16.4 million visitors is already out of reach, he says.
A disappointing tourism season is the last thing Greece's economy needs. The industry accounts for about one-sixth of economic activity and nearly one in five jobs. If the decline in bookings continues, it would mean about 1.5 million fewer tourists coming to Greece this year compared to last, shaving more than a percentage point off gross domestic product and jeopardizing 100,000 summertime jobs. It would also mean less tax revenue for Greece's cash-strapped state, further imperiling the country's budget targets.
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Summer reservations to Greece are down by around 15% from a year ago. Shown, tourists sunbathing on the island of Santorini.
In the year's first quarter, Greek tourism revenue fell 15% from a year earlier, according to data released by the central bank on Friday.
In Athens's historic Plaka district, located at the foot of the Acropolis, the mood of tourism entrepreneurs is bleak. Tamara Taslakian, a 28-year-old souvenir-shop owner, says her sales are down 50% to 60% from last year.
Standing amid her store's clutter of T-shirts and reproductions of ancient Greek statues, Ms. Taslakian says: "Tourists are afraid, especially of coming to Athens. They think Greece is like a terrorist country; it's like we are the Taliban."
With its plethora of ancient sites and sunny, whitewashed islands, Greece is one of the world's top 20 tourist destinations, traditionally drawing about half of its visitors from other European Union countries—especially from Germany and the U.K. But fear of financial chaos and social unrest has sent many to alternative Mediterranean destinations such as Spain and Turkey instead.
Greek tourism officials argue an exit from the euro is unlikely and certainly not imminent. And, they say, Greece now offers good value for money: Prices are down some 15% from last year, according to SETE, following a 10% cut in rates charged by hotel and tour operators in 2011.
However, bouts of violent protests in Athens and other cities have hurt the country's image. This month, Britain's government warned its citizens to steer clear of demonstrations. Canada has issued a similar warning.
One protest in February, where demonstrators burned a German flag to protest Berlin's hard-line stance toward Greece over its austerity program, has put off many German visitors.
Leading German tour operator TUI AG says its Greek vacation bookings were down 30% up to March. European travel agency Thomas Cook TCG.LN -1.18% said German bookings for Greece so far are also down by 30% compared with 2011, despite discounts of as much as 20%.
German high-school teacher Christoph Gyr was considering the island of Kos for his summer vacation, but decided the prices hadn't gone down enough.
"We were looking for a bargain, but it's apparently not that cheap," said Mr. Gyr, adding he was hoping for bigger price cuts than the 10% discounts he could find. "Spain and Italy are much better" bargains, he said.
Mr. Gyr said he isn't concerned about Greek politics or the risk of Greek exit from the euro. What unnerved him more, he said, were reports about public-sector strikes affecting trash collection. "When that happens, I've heard there is dirt and garbage in the streets.…Now that would be a problem," he said.
"It remains to be seen how the bookings will evolve in the rest of the season," says Anja Braun, spokeswoman for TUI. "But our bookings, as well as other tour operators', have been weak."
Greece's tourism industry hopes it will make up lost ground later in the summer through last-minute bookings. In an effort to reverse the tide of bad publicity about Greece, the country's tourism lobby this week launched a communications blitz in foreign media.
The message: Political protests rarely touch areas where tourists go and generally tend to taper off during elections. In April and May 2011, for example, Athens was rocked by more than 50 protests; this year there have only been a handful.
—Nektaria Stamouli contributed to this article.
Write to Alkman Granitsas at
alkman.granitsas@dowjones.com and Laura Stevens at
laura.stevens@wsj.comA version of this article appeared May 26, 2012, on page A9 in the U.S. edition of The Wall Street Journal, with the headline: Tourists Also Tell Greece 'No'.